New Year in London, England

New Year's Eve in London is usually celebrated around the area of the River Thames where the London Eye and Big Ben are situated. The countdown is accompanied by the chimes of Big Ben, and a countdown timer projected ontoShell Centre. The fireworks are launched off the London Eye at midnight, which previously lasted 10 minutes, but was reduced to 8 minutes for the 2010 display saving organizers a total of £70,000. Also, during that display, a projection on the Elizabeth Tower that houses Big Ben greeted in the new year.